7 Proven Product Bundle Strategies to Increase Your Shopify Store's AOV

Andrey Gadashevich

CEO | Conversion expert

The way Shopify stores guide customers through their shopping journey can have a huge impact on how much they spend. While attracting new visitors is important, getting more value from each existing customer is often the faster and cheaper way to grow revenue.

A few simple changes to how your products are offered and presented can increase AOV in Shopify and even double it. In this guide, we’ll explore 7 proven strategies that help increase AOV in Shopify.

What is Average Order Value (AOV) and Why It Matters for Shopify Merchants

Average Order Value (AOV) is simply the typical amount customers spend when they hit that "buy" button on your store.

Increasing your AOV means making more money from customers you've already attracted without extra marketing costs. According to Littledata, the average Shopify store sits at an $85 AOV, but the shops crushing it are way above this benchmark.

To calculate AOV, divide your total revenue by the number of orders:

Average Order Value = Total Revenue ÷ Number of Orders.

Example:

If your store made $3,000 from 100 orders:

AOV=3000 ÷ 100

So, your Average Order Value is $30.

How Product Bundling Directly Impacts AOV

Product bundling is a proven AOV booster. According to research, Shopify bundle products strategies increase the value of orders by about 20%. The logic is simple. When customers buy bundles instead of single products, they spend more per order.

Bundles boost perceived value and increase AOV. Grouping complementary items into one offer saves shoppers time and money, which speeds decisions and cuts cart abandonment.

Product bundling taps into several psychological triggers. Here’s why bundled offers tend to win over customers time and time again:

Value perception: "I'm getting so much more for my money!"
Decision simplification: "Someone already figured out what goes together!"
Complete solution: "This solves my entire problem, not just part of it."

The Journal of Consumer Research found shoppers consistently prefer bundled items when they see clear value. Our brains love efficiency and perceived deal.

How To Increase AOV Shopify Using Strategic Implementation Bundle Strategies

1. Identify Your Best Bundle Opportunities Through Data Analysis

Don't just throw random products together and call it a bundle. Use analytics tools in your Shopify dashboard to spot patterns in purchase frequency and customer buying behavior.

To understand what products to group together in bundles, answer the following questions:

Which products do people often buy together already?
What items have complementary use cases?
Which products have margins that can absorb bundle discounts?
What high-value items can anchor your bundles?

2. Offer Seasonal and Trending Bundle Strategies

Seasonal moments are the best times for increasing average order value with bundle offers.

Offer product bundles as seasonal marketing campaigns during holidays or special days. Create each bundle with a clear theme (i.e., Mother’s Day self-care set, back-to-school essentials, winter wellness kit) and show the savings versus buying items separately.

You can also use limited-time pricing, countdowns, and shipping cutoffs to create urgency, and add gift wrapping or a custom note to boost perceived value.

Plan your bundles months ahead of seasonal peaks (not last minute!)
Create genuine limited-time offers that drive urgency
Keep bundles fresh so returning customers don't get bored
Stay alert to trends that might make for timely, relevant bundles

3. Find the Sweet Spot for Bundle Pricing

Customers need to feel like they’re getting a deal, even if your margins stay healthy. Research found that the magic zone for a Shopify bundle discount is typically 5-20% which is enough to drive conversion without killing margins.

Always anchor your bundle with original prices to highlight the savings. Research reveals some fascinating principles to balance discount and savings while implementing bundle pricing:

Use percentage discounts for items under $100, dollar amounts for higher prices (the "rule of 100")
Show original prices clearly to establish value
Price bundles ending in 9 or 7 (they consistently outperform rounded prices)
Show per-item cost within bundles to emphasize savings

4. Display Bundles Throughout Shopify Pages

To drive real impact, your bundles need to be front and center at the right moments. Put your best offers where they can’t be missed on your homepage.

On product pages, show bundles that naturally fit with what customers are already browsing. At checkout, offer smart bundle upgrades that feel helpful, not pushy.

And don’t stop after the sale. Use your confirmation emails to suggest bundles that complement what they just bought. Use this strategic placement and timing tactics:

Feature top bundles prominently on your homepage
Display relevant bundles directly on product pages
Suggest bundle upgrades during checkout (but don't be annoying)
Include complementary bundle offers in order confirmation emails

5. Create Urgency with Limited-Edition and Exclusive Bundles

Exclusive bundles tap into one of the strongest psychological triggers in marketing: FOMO (fear of missing out). When something feels rare or time-sensitive, people hurry to grab it. Not necessarily because they need it, but because they might not get another chance.

Make shoppers feel like insiders scoring something special because when they believe the offer won’t last, hesitation goes out the window.

To make limited-edition bundles work:

Make exclusivity and availability clear with the right copy
Use countdown timers or inventory counters
Add special packaging or bonus items

6. Use Bundles to Move Slow-Moving Stock

Bundles are a clever way to highlight products that are just sitting in the stock for long. Pair them with your bestsellers and turn them into irresistible offers.

This strategy strategically balances the stock and you’re quietly clearing inventory while keeping your revenue intact. Here’s how to make it work:

Pair slow-sellers with high-demand products to boost perceived value
Position the slow-moving item as a freebie or bonus, not the main attraction
Don’t slash prices to move the slow item. Instead, sell it inside a bundle with only a small set discount (or none)
Highlight total savings or “you get this too” messaging to make the deal feel generous
Use urgency or limited-time labels to prevent customers from postponing the decision

7. Improve Customer Engagement With Gamified Bundle Offers

Gamification is a powerful tool to boost engagement and make shopping fun. Whether it's unlocking discounts, spinning a wheel for a mystery bundle, or building their own bundle, gamified bundles spark curiosity, drive action, and keep people coming back.

Further reading: Free Shipping vs Discount Codes: What Motivates Customers More?

Game-like bundling elements bundling creating engagement while driving higher AOV: