Businesses using product bundles see a 35% higher average order value (AOV) than those relying solely on single-item sales. 

Scarcity activates our loss aversion—the fear of missing out on something valuable. Urgency taps into our present bias, making immediate action more appealing than future considerations.

Cross-category bundling brings together products from different product categories into a single package with one unified price tag.

Discounts aren't just about slashing prices and hoping for the best. They're strategic tools that—when wielded correctly—can dramatically influence buying behavior, boost your AOV.

Ever stared at your e-commerce analytics wondering why your revenue isn't growing despite decent traffic? The secret might not be getting more visitors—it's getting more value from each sale.

Product bundling isn't just a nice-to-have feature—it's a proven AOV booster. When customers grab bundles instead of single products, they spend more per order.

Volume discounts typically connect to monetary value thresholds—"Spend $100, save 10%." Meanwhile, quantity discounts focus specifically on unit count—"Buy 10 items, save 10%."

Ever notice how a "Buy 3, Get 20% Off" deal somehow makes you toss extra items in your cart—even when you only came for one thing? It's the fascinating psychology of bundle pricing at work.