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Ever ordered a coffee, and the barista asked if you'd like a muffin with it? With that simple question, they were engaging in a clever tactic known as cross-selling. These strategies have been around long before the advent of the internet.

As your Shopify store grows, you'll come across a variety of metrics that help you understand how your business is performing. One key metric is the Average Order Value (AOV). Knowing your AOV can help you make informed decisions to boost your store's sales. 

If you’ve ever shopped online and been shown related items or offered a better version of a product you were considering, you’ve experienced upselling and cross-selling. These techniques aren’t just clever tricks; they’re proven strategies that can boost your sales and enhance customer satisfaction.